This post is about every business owner's worst nightmare: a failing business that does not make any profits whatsoever and is dying a natural death. When me and my roommates talked about the failing small businesses in Zimbabwe i concluded that i would kill the business when it was still at its prime so i wouldnt have to deal with its inevitable failure and they all disagreed with me and said that they would let the business die when it started inuring more expense that profit. Sadly that is the attitude of most young entrepreneurs who hope from business to business every few weeks. And today we would like to talk about resuscitating your original idea and keeping it going.
1) Re-innovate your strategies
You should be involved in more than one business venture and your ventures should be related or be under one theme that connects all of them. This ensures that if one is failing you can simply latch it onto the other so that it will not die. Lets say for example you run a catering company and an events management company. If your catering company starts failing you latch it onto the events one and make a promotion out of it. Lets say your services are $2000 for an event you make it say $2500 and you provide your clients with catering at a low price and make it a dual product solution. Not only does this ensure that your business does not die but you quickly get back into the market and rebuild your reputation. Many big companies use this when they say buy one get one free, or buy two for $5 and get another for only $1. These so called bargains are simply ways of resuscitating products that will be falling of the market. It is a very simple concept and one that has proved profitable for many big corporations.
2)Repackage your products
There is a saying that goes everyone loves beautiful things. If your target market is women then this strongly applies to you. It has been said that the appearance of a product and the face behind the product affects the number of people who buy the products. Its a very simple equation and one that applies even in business. So if your business if failing find a graphic designer who can change the appearance of your product. Again big corporations also use this strategy when they call a product all new, new products that have been revised and other equally catchy lines. They know that consumers easily get bored so they design strategies to hook and keep the consumer. So become innovative and creative and reestablish your product in the minds of consumers.7. Re-Work: execution
After all is said and done, there
is no way to bring your dying business back to life by mere words; you
need to do the work. And not just as you have always done before, you
need to re-work the way you used to work. You’ve probably been engaged
in random work rather than focusing on performance-driven work or
goal-oriented work.
It is one thing to work and it is
another to align your work with the strategic goals of the organization.
Only by doing so can the business be saved from dying. Every work must
be broken down into processes, must have a owner and must have a goal or key indicators to track performance.
- See more at: http://www.naijapreneur.com/revive-a-dying-business/#sthash.5ILhCTcn.dpufi could give you a dozen examples but again this strategy also works. For further reading and information you can follow the links below. Happy money making.
http://smallbusiness.chron.com/revive-failing-company-71413.html
http://www.naijapreneur.com/revive-a-dying-business/
http://yourbusiness.azcentral.com/revive-failing-company-23291.html
7. Re-Work: execution
After all is said and done, there
is no way to bring your dying business back to life by mere words; you
need to do the work. And not just as you have always done before, you
need to re-work the way you used to work. You’ve probably been engaged
in random work rather than focusing on performance-driven work or
goal-oriented work.
It is one thing to work and it is
another to align your work with the strategic goals of the organization.
Only by doing so can the business be saved from dying. Every work must
be broken down into processes, must have a owner and must have a goal or key indicators to track performance.
- See more at: http://www.naijapreneur.com/revive-a-dying-business/#sthash.5ILhCTcn.dpuf7. Re-Work: execution
After all is said and done, there
is no way to bring your dying business back to life by mere words; you
need to do the work. And not just as you have always done before, you
need to re-work the way you used to work. You’ve probably been engaged
in random work rather than focusing on performance-driven work or
goal-oriented work.
It is one thing to work and it is
another to align your work with the strategic goals of the organization.
Only by doing so can the business be saved from dying. Every work must
be broken down into processes, must have a owner and must have a goal or key indicators to track performance.
- See more at: http://www.naijapreneur.com/revive-a-dying-business/#sthash.5ILhCTcn.dpufOther Strategies will be posted in my following blog so lets keep sharing and viewing.
7. Re-Work: execution
After all is said and done, there
is no way to bring your dying business back to life by mere words; you
need to do the work. And not just as you have always done before, you
need to re-work the way you used to work. You’ve probably been engaged
in random work rather than focusing on performance-driven work or
goal-oriented work.
It is one thing to work and it is
another to align your work with the strategic goals of the organization.
Only by doing so can the business be saved from dying. Every work must
be broken down into processes, must have a owner and must have a goal or key indicators to track performance.
- See more at: http://www.naijapreneur.com/revive-a-dying-business/#sthash.5ILhCTcn.dpuf

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